How can you use TikTok filters to promote your brand? One great way is through fun game experiences! 👾
In a recent project, we created a TikTok game filter for Henkel and their Bref / WC Fresh brand.
The game was inspired by the Brick Breaker game for the old Game Boy, only in our version the user had to “break down” toilets. 🚽
All game assets were designed in accordance with the brand identity to ensure ensure that the filter increased the client’s brand awareness.
The Instagram filter was designed to promote Four Paw’s #FURFREEEUROPE influencer campaign on social media.
The main aim was to create a shareable filter that would also raise awareness of the campaign and the cause.
Creating AR filters isn’t just fun and games. It’s also a powerful tool to raise awareness and promote social causes. This experience has shown me the potential of AR technology to raise awareness and support for important issues.
What if your next event had an AR filter? 👀
For this project, we built an Instagram AR filter for Warner Music Germany & their opening event of new offices in Germany. ✨
The design of the filter incorporated parts of the official invitation graphics, which were later animated in Meta Spark AR software. Additionally, a background segmentation was added to hide the graphics behind the user.